Privacy Policy

This is the general privacy policy ("Privacy Policy") for Liz & Sarp NewYork Inc, doing business as  “Peace of Cloth” (hereinafter “Liz & Sarp NewYork Inc” or “Peace of Cloth”). This Privacy Policy applies to all information Peace of Cloth collects or acquires from or about consumers, whether online, offline, via mobile and wireless platforms, or otherwise, and whether existing now or in the future.

Peace of Cloth will never sell your personal information.

Peace of Cloth is committed to respecting your privacy and protecting personal information you share with us. This Privacy Policy describes the types of information Peace of Cloth may collect from or about you, the treatment of such information, and the choices you have regarding our collection and use of such information, and your ability to review and update your information. By submitting your information to Peace of Cloth, you expressly give Peace of Cloth permission to receive, store, process and use such information in accordance with this Privacy Policy. This Privacy Policy also constitutes part of the Terms of Use that govern your use of the Peace of Cloth website. 

You may also Opt-Out of Marketing Communications from Peace of Cloth by sending an email to info@pocnyc.com, or using the unsubscribe link located at the bottom of any automated email communication. Peace of Cloth will endeavor to honor your request promptly after receipt.

 

Types of Information We Collect

Personally Identifiable Information ("PII") is any information that can identify or is linked to a specific individual, such as your name, mailing address, telephone number (including mobile number), email address, credit card number, debit card number, bank account number and other financial account information, birth date, gender, occupation, personal interests, demographic, location and household information, etc. To the extent you voluntarily provide your PII to us, we collect such information. For example, as permitted by law, Peace of Cloth may collect PII from you when you:

  • purchase one of our products or services, such as when you subscribe to our email contact list;
  • enter into a transaction with us, such as ordering a product from Peace of Cloth through our online store;
  • send information via message, chat, blog, post or similar functionality
  • submit a request or inquiry to us

Engaging in an Identification Activity is a voluntary activity on your part. If you elect to engage in an Identification Activity, Peace of Cloth may ask you for certain PII. Depending on the activity, some of the information Peace of Cloth asks you to provide may be identified as mandatory and some may be identified as optional. If you do not provide the mandatory information for a particular Identification Activity which requires it, you will not be able to engage in that activity.

Aggregate and Anonymous Information ("AAI") is any information that cannot identify or be linked to a specific individual.

  • anonymous group data (demographics, online browsing habits, interests and preferences, etc.) about users and members of the Peace of Cloth website.
  • aggregate traffic data pertaining to the Peace of Cloth website and social media channels: total page views in a given time period; total impressions; average amount of time that Users spend on the Peace of Cloth website (or a part thereof) each time they visit; average amount of time that Users spend on each page of any one or more parts of the Peace of Cloth website; percentage of Users from a certain geographical area, etc.

Moreover, Peace of Cloth may combine "User Activity Information" (as described below) about you and other Users of the Peace of Cloth website and social media channels to generate aggregate information that reflects activities, habits, preferences, interests, etc. about our Users as a group. Peace of Cloth also collects location-based information such as zip code, city and state name. In addition, Peace of Cloth may take PII and make it non-personally identifiable, such as by aggregating your information with information about other individuals, or by removing personally-identifiable elements (such as names).

 

What We Do With the Information

As a general matter, Peace of Cloth uses information (PII and AAI) collected from and/or about our Users to

  • improve our products
  • to administer and maintain operations of the Peace of Cloth website
  • to offer, market and advertise products and services to our Users
  • to administer and manage transactions and relationships with our Users
  • to personalize user experiences for our Users, and to build a strong community for our Users.

 

Our Use of Information

Transactional, Administrative, and Customer Relation Purposes

If you provide information to Peace of Cloth in connection with an Identification Activity, Peace of Cloth will process and use your information for all purposes related to that activity, including communicating and interacting with you in relation to your activity. For example:

  • if you purchase a product from the Peace of Cloth website, Peace of Cloth will use your information to set up, administer, service, and communicate with you regarding your account
  • if you join one of our mailing or contact lists, Peace of Cloth will use your information to send you or contact you with information that you have requested, or that may be of interest to you
  • if you order a product or service from Peace of Cloth, your information will be used to process and fulfill your order, to communicate with you regarding the same, and to provide customer service to you.

Also, if you provide your email address or mailing address to Peace of Cloth, such address may be used to send you notices of a transactional, administrative or relationship nature or as required by law, such as notification of a material change in this Privacy Policy and/or the Terms of Use for the Peace of Cloth website, notification of an actual or suspected security breach that affects your information stored by or for Peace of Cloth, public relations announcements, etc.

 

Marketing & Advertising Purposes

Interest-based advertising: Peace of Cloth may use your PII to provide to you interest-based ads (i.e., ads potentially relevant or tailored to your interests) about products and services of Peace of Cloth. Sometimes, these ads are based on the types of products you have purchased. However, to make these ads as relevant as possible for you, Peace of Cloth may infer your interests.

Email marketing: If you provide your email address or mailing address to Peace of Cloth (such as by joining one of our mailing lists), such address may be used to send you product and service offers, promotions, and advertisements from Peace of Cloth.

Market Research Purposes

Peace of Cloth may use AAI (including AAI derived from PII) to conduct market research and analysis.

Disclosure to our Business Partners

The information you provide to Peace of Cloth is subject to be shared with business partners of Liz & Sarp NewYork Inc. (such as other brands of Liz & Sarp NewYork Inc).

Disclosure under other circumstances

Peace of Cloth may disclose PII and AAI to others if doing so is required by law or, in our good faith belief, is reasonably necessary to:

  • comply with legal process (including a court order or subpoena)
  • cooperate with law enforcement
  • enforce this Privacy Policy and/or the Terms of Use for the Peace of Cloth website
  • respond to an emergency
  • protect the rights, property or safety of Peace of Cloth, one or more members of our Users, and/or the public.

In addition, Peace of Cloth may transfer PII and AAI as part of our assets if Peace of Cloth (or parts of our businesses) are, sold or transferred to, merged with, or acquired by, a third party. Upon such transfer, the privacy policy of the acquiring entity may govern the further use of your information.

Unrestricted disclosure of AAI

Given the anonymous, non-personally identifiable nature of AAI, there are no restrictions under this Privacy Policy on how Peace of Cloth may use, disclose, sell, or otherwise share such information.

Information Access

If you have an active user account on the Peace of Cloth website, you may access and update your user account information and preferences at any time by logging into your account.

Data retention

Peace of Cloth will retain your PII for as long as your account is active or as needed to provide you products or services, and as necessary to comply with our legal obligations, resolve disputes, and enforce agreements. AAI and AAI may be retained indefinitely.

Cookies & Similar Technology

To improve the user experience on our website and enable you to use certain features in order to show suitable products or conduct market research, some pages of this website use cookies. A cookie is a small text file which is stored automatically on your device. Some of the cookies we use are deleted after you close your browser (“session cookies”). Other cookies are stored in your device and enable us to recognize your browser when you visit us again (“persistent cookies”). Targeting or advertising cookies are used to deliver ads relevant to you on 3rd party apps and websites. By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies or see the links below. To check the cookie storage period, you can use the Overview function in the cookie settings of your web browser. You can configure your browser for it to inform you whenever a page uses cookies and decide on a case-by-case basis whether to accept or reject the cookies on a given website or generally. Every browser has a different policy for managing cookie settings. The browsers’ policy is described in the Help menu of every browser and explains how you can change your cookie settings.

Use of Cookies & Similar Technologies by Third-Party Advertisers

Peace of Cloth may use third-party sites or apps to serve ads and manage ads on the Peace of Cloth website. When you use or interact with a product or service of the Peace of Cloth website, such Third-Party Advertisers may use cookies to collect AAI about your activities on the Peace of Cloth website.

Third Party Functionalities

The Peace of Cloth website contains links to and/or enables certain third-party functionalities to enhance your experience, including, without limitation, social plug-ins, tools and APIs. Prior to using any third-party functionality (e.g., Facebook "Like" button) on the Peace of Cloth website, you should consult the privacy notices of the third-party providers of such functionalities (including Facebook and its Custom Audience Tool), as Peace of Cloth has no control over information that is submitted to, or collected by, such third parties, or how they may use the information. The privacy policies and data practices of such third parties may significantly differ from this Privacy Policy, and Peace of Cloth makes no representation or warranty whatsoever about their policies and practices. Your communications and interactions with such third parties are solely between you and them, and are at your own risk.

Use of Google Analytics for web analytics

For the purpose of website analytics, Peace of Cloth website uses Google Analytics, a web analytics service provided by Google LLC (www.google.com). Google Analytics uses methods such as cookies that enable an analysis of your use of our website. The information collected automatically by cookies is transmitted to and stored on a Google server in the United States. IP anonymization is enabled on this website.  Generally, Google does not associate the anonymized IP address, transmitted from your browser through Google Analytics, with any other data held by Google.

Please keep in mind that when you provide information to Peace of Cloth on a third-party site or platform, information you provide may be separately collected by the third-party site or platform. Information Peace of Cloth collects is covered by this Privacy Policy and the information a third-party site or platform collects is subject to such third-party site or platform's privacy policies and practices. Privacy choices you have made on a third-party site or platform will not apply to Peace of Cloth’s use of the information Peace of Cloth has collected directly through our own sites and platforms.

Data Security

Protecting the security of the Personally Identifiable Information that you share with Peace of Cloth is of the utmost importance to us. All communication via Web Browser between consumers and Peace of Cloth are encrypted using the Secure Socket Layer (SSL) protocol.  All consumer information is stored in a database in a secured environment which is only accessible by key Peace of Cloth personnel.  By providing your email address to Peace of Cloth, you acknowledge and agree that Peace of Cloth may notify you by email in the event of a breach of security involving your Personally Identifiable Information.

Keep your password in a safe place and do not divulge it to anyone. Also, remember to sign off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place, such as a library or an Internet cafe.

Changes to Privacy Policy

From time to time, Peace of Cloth may change this Privacy Policy in whole or in part, to accommodate new technology, industry practices, regulatory requirements or for other purposes Peace of Cloth will provide notice to you if these changes are material and, where required by applicable law, Peace of Cloth will obtain your consent. If you are a registered user or member of the Peace of Cloth website, or any of our social networking services), Peace of Cloth may notify you of material changes to this Privacy Policy via email and/or may ask you to affirmatively acknowledge and consent to such changes (e.g., by checking a box or clicking a button) at the time of your next account login on the Peace of Cloth Interactive Network.

The effective date of this Privacy Policy is May 25, 2018

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